.png)
eFlair webtech
Adplify
Run ads smarter, faster, and all in one place.
Adplify brings together campaign setup, performance monitoring, and AI-powered optimization across Meta, Google, TikTok, and LinkedIn—under a single dashboard.
eFlair webtech
Overview
Adplify was designed for modern performance marketers who are tired of jumping between platforms and spreadsheets.
4x Increase
In Ad ROAS Accuracy
2.5x Faster
Campaign Creation & Launch Workflow
Unified View
For Meta, Google, TikTok & LinkedIn Ad Performance
Case Study
Client: Confidential AdTech Product
Scope: SaaS Product Strategy, UX/UI Design, Full-stack Dev, AI Platform Integration
Block
Traditional ad teams face fragmentation. Campaigns, creatives, budgets, and reports all live on separate dashboards. This results in:
- Inefficiency in campaign launches
- Data silos across platforms
- Delayed decisions and spend leakage
- Zero visibility into cross-platform ROAS
Our job? Build a front-end brain + back-end engine that solves it all.
Business challenge
- Managing campaigns across 4+ platforms was inefficient
- Campaign rejections or issues often went unnoticed
- Time-to-launch was too long (30–40 mins avg)
- Creative and performance data were disjointed
- Junior marketers struggled with optimization choices
- No AI integration in traditional dashboards
User-Pain points
- Hard to monitor all brand accounts
- No alerting system for campaign issues
- Long training cycle for new team members
- No clarity on what ads are underperforming
- Lack of cross-platform ROI visibilityUnclear where to allocate more budget
Our Process
We worked closely with marketers, performance analysts, and growth leads to understand their workflows and frustrations.
Our agile design+build loop was focused on clean UX, high-clarity metrics, and intelligent automation.
Core AI Capabilities
5-Step Campaign Builder
- Brand > Platform > Creative > Budget > Preview
- Unified workflow across Meta, Google, TikTok
- Pre-filled AI suggestions for faster setup
AI Optimization Engine
- Monitor spend, performance, and ROI in one place
- Compare ROAS across platforms in real time
- Fix issues before they drain budgets
Learning Insights & Weekly Reports
- Executive-level summaries
- Performance comparisons
- Export-friendly charts for client sharing
Smart Alerts Dashboard
- Meta Pixel not firing? Rejected Google ad?
- You’ll see it instantly, not after losing money
- Alerts feed inside dashboard + via email
Smart Alerts Panel
- E.g., “2 Google campaigns rejected”, “Meta Pixel inactive”
- Real-time operational alerts that prevent media waste and technical failures.
- Not connected? Display a CTA to
Adplify
Like what you see? Let’s build your AdTech vision next.
Thanks for reading
Check our other case studies
View all case studies .png){kind=icon}
